Content Marketing Manager
In the IT industry since 2015, she started her professional career in PR. She specializes in B2B service communication and has a great talent for storytelling. As Inwedo's Content Marketing Manager, she focuses on building the lead generation process and supporting growth and sales processes. She loves to share knowledge and personal experience with students and other specialists with similar business approaches.
Recent posts by Basia
September 29 2022
How to use milestones in IT project management
So, you’re looking to set milestones for your software development project and don’t know how to do it, or you’ve tried, and it didn’t go as you expected. In this guide, we will use our experience in planning and executing IT projects to answer the most common questions about milestones.Read more
August 29 2022
Project milestones – trail markers in a software development process
Well-designed milestones can make or break any project. Their role is not only to mark the progress and help your team work according to schedule, budget, and scope but also to communicate your project’s success to all stakeholders.Read more
May 29 2022
Project Kick-off: the key increasing the success of software development projects
If you are a manager who wants to understand the first crucial steps of product design to later save their resources in the process – this content is for you. If you are an IT Project Owner, you obviously need to coordinate the software development management process smoothly.Read more
March 16 2022
Product Owner vs Project Manager – which one do you need?
With the growth in popularity of agile and scrum project methodologies in the field of software development, it is becoming increasingly frequent to see people with job titles like Product Owner or Project Manager. While often confused, the two positions play different roles in the project.Read more
August 11 2021
Discovery workshops: What are the main benefits for the client and the team? Part 2
Let’s be honest – we are a lazy species. But here is the thing. The shortest way is not always the easiest one. And surely it doesn’t come with all the astonishing views of the landscape around. Sometimes you have to come full circle to experience the fullness and depth. To DISCOVER.Read more
July 20 2021
How to consciously buy software house services?
Choosing the right software house is no easy feat, especially if you’re not familiar with all the technical stuff. Regardless of what stage of product/project development you’re at, the beginning of your search for a software house could be overwhelming.Read more
July 7 2021
Summary of the year of remote work: how to level knowledge in a team?
The sense of agency (resulting from the same level of knowledge in the team) proved difficult to achieve in remote mode. Read how to organize a remote team for it to form a whole despite the physical distance. And one that it does not lose its unique vibe.Read more
June 18 2021
Discovery workshops: What are the main benefits for the client? part 1
Most of the time, before starting the project, clients don’t see the point in taking part in the Discovery workshops, assuming that the most important things are included in the brief. However, the brief is only a general description that shows more or less what the whole process would look like.Read more
April 22 2021
The difference between solutions and creating software – part 2
This time I explain how to set Success Criteria within a project and how it helps teams enhance their self-organizing skills. I will also share a few specific examples from our portfolio, giving you a more detailed insight into how we operate in these areas within Inwedo.Read more